Author: Brian

The big boys finally get it!

The big boys finally get it!

Interesting article from Advertising Age on Reuters and AP and others outsourcing content creation and some very intersting discussion from both sides of the issue. More Discussion here

Still More Opportunity than Time

Still More Opportunity than Time

What’s the biggest problem with the Web? More opportunities than time to do them. Here is a great post – there are thousands of ideas like this http://seoblackhat.com/2009/12/25/scientific-money-poster-a-free-business-idea/

Content – Quantity or Quality?

Content – Quantity or Quality?

Here is the high-brow view – http://blogs.reuters.com/felix-salmon/2010/03/28/blogonomics-monetizing-readers/ – Chase READERS not Pageviews! Aaron Wall offered an interesting view on his blog http://www.seobook.com/blog which I can’t locate, and I am paraphrasing here, saying to keep...

Content Strategy

Content Strategy

Here is a great book that has made a huge difference in the way I look at content. Content Strategy for the Web – Kristina Halvorson With 52 sites and 100’s of pages of...

What is Conversion?

What is Conversion?

Conversion is the number of browsers on your site that do something that you want them to, such as signing up for a newsletter, purchasing a product, or inquring about your services. If you...

Playing with my iphone

Playing with my iphone

Recently been playing around with my new iphone and finding all the new features a bit to get on to. Something I haven’t done until now is replace the default wallpaper with something more...

Canadian SEM: Impending Hockey Stick?

Canadian SEM: Impending Hockey Stick?

Canadian Advertisers, Pull Thy Collective Head Out of Thy Collective Butt? That could have been the subtitle of some recent speeches and writings by Gord Hotchkiss, a well-known Canadian search marketing guru. This week,...