Selling Information Products – Part I
After selling information products online since 1997, I decided to write down some random thoughts and a few things I have learned. 1. Test the Price and Listen to what your Customers say. Always...
Category: Articles & Content
Creating Content, syndicating content and related issues
What to do with your Blog
If you have been blogging for a few years, or even 4 or 5, then you have accumulated a huge amount of material on your subject matter. And presumably, covering every possible facet and...
The big boys finally get it!
Interesting article from Advertising Age on Reuters and AP and others outsourcing content creation and some very intersting discussion from both sides of the issue. More Discussion here
Content – Quantity or Quality?
Here is the high-brow view – http://blogs.reuters.com/felix-salmon/2010/03/28/blogonomics-monetizing-readers/ – Chase READERS not Pageviews! Aaron Wall offered an interesting view on his blog http://www.seobook.com/blog which I can’t locate, and I am paraphrasing here, saying to keep...
Content Strategy
Here is a great book that has made a huge difference in the way I look at content. Content Strategy for the Web – Kristina Halvorson With 52 sites and 100’s of pages of...
Free Ebook – Article Marketing and Article Syndication
Download a free copy of our new Ebook — Article Marketing and Article Syndication. Contents * Article Marketing Overview * Create Traffic and Sales through Content * Content is STILL King * Article Syndication...
The Learning Library Approach
How do you actually convince someone to pull out their credit card and actually busy something from your website? Anyone who knows the answer to that question, or even part of the answer is...
What are SEO Articles?
What are SEO Articles? SEO Articles are web content that has a specified number of keywords. For example, an article, that may be part of a Learning Library or Knowlege Center on a website,...
I love my Akismet
If you aren’t using Automattic Kismet (Akismet for short) on your blog, it’s time to get on it! Everyday Akismet blocks about 100 spam postings by linkers. Why so many? Spammers are trying to...
Fresh but not TOO fresh
Content sites are a great way to soft sell your way to high conversion. I keep producing content for my own sites and client sites and watching the traffice increase slowly but steadily. Something...