Category: Conversion

Multivariate Testing

Multivariate Testing

Not testing? Time to get on it! Everything is in full swing and you are definitely late for the party. According to a new report by Forrester Research, only 26% of online marketers are...

What is Conversion?

What is Conversion?

Conversion is the number of browsers on your site that do something that you want them to, such as signing up for a newsletter, purchasing a product, or inquring about your services. If you...