The Learning Library Approach

How do you actually convince someone to pull out their credit card and actually busy something from your website?

Anyone who knows the answer to that question, or even part of the answer is worth a million bucks. Unfortunately there ins’t any one answer and ‘the answer,’ such as it is, comes slowly and hard. And further, it is different for different types of sites.
Strategies for Education sites are going to be different from strategies for sites that sell machinery.

My personal strategy for promoting sites is the “learning library” approach where lots of free information is provided for browsers with a soft sell approach. This type of promotional strategy works well for education related sites, dating sites, some web and Internet related sites, for example SEO content sites, but not web design sites. Maybe more…

The learning library strategy means creating an online library of material that is related to your product or service. See my other posts on Anatomy of a Content Site, Broad Conent and Content Sites Sell